The visual identity for Edge Energy Drink was created to reflect the brand’s energy, intensity, and innovation. Designed for an audience looking for an energy drink made to be mixed into cocktails, the identity is represented by a griffin—a powerful symbol that combines the strength of a lion with the vision of an eagle, echoing the energy and dynamism the drink delivers.
The griffin illustration was carefully designed to convey modernity and sophistication, aligning with the idea of a premium product made for energetic cocktail creations. The bold design and stylized typography complete the image of a drink that stands out in the market, offering not only a striking flavor but also a unique and vibrant experience.
With a striking look and a solid identity, Edge Energy Drink positions itself as an innovative beverage capable of turning any cocktail into an explosion of energy and style.
